Tag Archives: information graphics

You Have 6 Seconds…

We’ve been developing some safety training for folks who work around high-voltage electrical systems. It’s a good feeling, knowing that this course might actually save lives.

I looked at one of the key graphics the other day, and it just wasn’t communicating clearly. You had to think about it a bit to figure it out. It was on screen for only 6 seconds, though, and during that time there was also narration going on.

I started thinking that instructional design has a lot in common with billboard design. We need to get the idea across as clearly as possible, as quickly as possible. We want people to remember our message, not struggle to figure it out. We can’t count on their undivided attention, and we have only a few seconds before we lose their attention altogether. Continue reading