I often think that being an instructional designer is a lot like being a reporter. We spend tons of time interviewing our subject matter experts and then boiling things down for our audiences. And just like in reporting, it’s sometimes more effective to include a direct quote. One of the best ways to do that, of course, is with video.
Way back in the olden days when I started as an eLearning designer, video was a rarity. Cameras, lights, and editing stations were so expensive, and the skills so arcane, we had to hire teams of professionals. Cost was a huge barrier. So was bandwidth. And processor speed. (Anyone else remember 240 by 180?)
Today’s inexpensive equipment and software make video far less cost-prohibitive. It’s even possible for many of us to bypass the pros and do it ourselves. But sometimes we get back to the office and discover that our shoot didn’t turn out as well as we hoped. The audio is buried in background noise. The video looks grainy or flat. Our interviewees stumble on their words, but editing makes them look like they’re twitching. Turns out there’s a bit of an art to it. Continue reading